The year that we most recently archived to the history books happened to be a very turbulent, exciting and unpredictable one. All across the globe, the constant shifts were happening at breakneck speeds, whether we are talking about the views the majority had on a certain topic during the year or about the huge changes we never expected. A lot has happened in the world of politics and world economy as well, but we are not talking about that now.
The shifts I am talking about are the ones that happened in the sphere of online marketing. While most of the changes that happened were something that the trend analysis was showing, nobody expected them to come about so quickly and be adopted so thoroughly as it was the case in the last 18 months.